Boca Cosmetics Group scores success with an alternative to in-salon keratin treatments: affordable at-home keratin systems.
A few years ago, when Claudio Correia, president of Boca Cosmetics Group in Boca Raton, Florida, noted that keratin treatments were becoming all the rage in salons across the country, he saw a perfect opportunity to expand his business. What if clients could perform their own straightening and smoothing treatments at home?
Tackle beauty-oil questions and recommendations with savvy.
The word “oil-free” has long been one of the most prized words used in skin care; in particular, when recommending products to younger, oilier skin types. However, not all oils are evil. Not only do oils not break out the skin, they have a myriad of therapeutic properties. Indeed, one of the most feared skincare ingredients—oil—was used by Cleopatra to alleviate the drying effect of the desert on her skin.
Revenue for the wig and hairpiece stores industry is projected to rise over the next five years at an annualized rate, according to market-research firm IBISWorld’s newly updated "Wig & Hairpiece Stores in the U.S. Industry" report. The industry will primarily benefit from improving per capita disposable income, which will boost demand for discretionary purchases of wigs and hairpieces.
What do antibacterial soaps and fake mustaches have in common? They are cosmetics. They both fit the definition of "cosmetic" under the Federal Food, Drug, and Cosmetic Act (FFDCA), the federal law that governs cosmetics as well as foods and drugs.
Follow this advice to turn workers' attitudes from the dark side to more productive, positive ones.
Do your employees play well with shoppers? Do they engage with the public in ways that spark sales and promote loyalty? In the best of worlds you would always answer "yes." The fact is every business has some employees who have a tendency to look on the dark side of things—a habit that can create negative interactions with customers. And even the sunniest workers have bad days. The cause might be a perceived snub from a supervisor. Or maybe it's a marital crisis or a financial issue. Whatever the reason, the result is the same: a grumpy employee who alienates customers.