beauty retail

Lucas Joins Behrman Communications as EVP of New Business Development

Strategic public-relations and brand-building firm Behrman Communications has introduced Claudia Lucas as its executive vice president of new business development. Lucas' new role begins Feb. 5.

“In the crowded and ever-changing landscape of public relations, I have decided to give clients the only full-service experience in the industry,” said Nancy Behrman, founder and CEO of Behrman Communications. “With Claudia on board, we will offer unparalleled services and expertise, and do our best, most dynamic work to date.”

Natural Haircare Leader

Natural Haircare Leader
G. James Guidotti, president and CEO of Giovanni Cosmetics, discusses the ever-growing natural products category and how to target these hyperaware consumers.

Today, it’s difficult to imagine a time when the words “natural” or “organic” seemed to scream “poorly performing” when it came to beauty products. But how the times have changed! And well before everyone was hopping on the all-natural bandwagon, Giovanni Cosmetics was innovating in this very category, making the terms “high-performance” and “all-natural” not only symbiotic, but synonymous.