beauty retail

The Multicultural Haircare Maestro

The Multicultural Haircare Maestro
Strength of Nature Global president Mario de la Guardia discusses his great success in the multicultural haircare market.

Mario de la Guardia, president of Strength of Nature Global, oversees an ever-growing empire that boasts 10 brands in the multicultural market—all produced in the company's 250,000-square-foot facility in Savannah, Georgia. With 200 employees and a presence in dozens of countries worldwide, there's no denying de la Guardia has a finger on the pulse of his target consumers, African-American women and Latinas. In fact, thanks to recent acquisitions of three brands from Unilever, his business is now expanding to a second shift, operating 16 hours per day to meet demand.

Behind the Scenes: Andis American Legacy Collection

Behind the Scenes: And is American Legacy Collection

Get a sneak peak at Andis' new American Legacy Collection, and the before and after employee transformations that brought it all together.

Visit the April Beauty Store Business Digital Edition to read the full story!

[Image courtesy of Andis Co.]

2015 EBC to Be Held April 18-19 in Somerset, New Jersey

2015 EBC to Be Held April 18-19 in Somerset, New Jersey

The Eastern Buying Conference—which wrapped up March 31 in Atlantic City, New Jersey—is moving to the Garden State Convention Center in Somerset, New Jersey, next year, show officials have announced.

The 2015 dates for the trade show that draws beauty retailers and beauty distributors and is hosted by the Northeast Beauty Rep Association—also known as NEBRA or NeBRA—are April 18-19, back to a Saturday-Sunday format.

The dates are well after Easter and Passover in 2015 too.

Beauty and the Law: Taking a Swipe at Swipe Fees

Beauty and the Law: Taking a Swipe at Swipe Fees

Swipe fees are relatively small charges that banks impose on every credit and debit card transaction. Considering how many credit and debit card purchases there are, swipe fees add up quickly for retailers, consumers and credit card companies. According to a 2013 study prepared for the Merchants Payments Coalition, “Americans made an estimated 25.4 billion credit card purchases in 2012 with a total value of $2.4 trillion.

Get The Look: The Modern Tease

Get The Look: The Modern Tease

Volumized, teased hair isn't just a thing of the past. Check out these tips on how to modernize a classic look.

Visit the March Beauty Store Business Digital Edition to find out how to create the look!

[Image: Thinkstock/iStock]