Strength of Nature Global president Mario de la Guardia discusses his great success in the multicultural haircare market.
Mario de la Guardia, president of Strength of Nature Global, oversees an ever-growing empire that boasts 10 brands in the multicultural market—all produced in the company's 250,000-square-foot facility in Savannah, Georgia. With 200 employees and a presence in dozens of countries worldwide, there's no denying de la Guardia has a finger on the pulse of his target consumers, African-American women and Latinas. In fact, thanks to recent acquisitions of three brands from Unilever, his business is now expanding to a second shift, operating 16 hours per day to meet demand.
The 2015 dates for the trade show that draws beauty retailers and beauty distributors and is hosted by the Northeast Beauty Rep Association—also known as NEBRA or NeBRA—are April 18-19, back to a Saturday-Sunday format.
The dates are well after Easter and Passover in 2015 too.
Swipe fees are relatively small charges that banks impose on every credit and debit card transaction. Considering how many credit and debit card purchases there are, swipe fees add up quickly for retailers, consumers and credit card companies. According to a 2013 study prepared for the Merchants Payments Coalition, “Americans made an estimated 25.4 billion credit card purchases in 2012 with a total value of $2.4 trillion.