beauty retail

That's Nice to Hear!

Some choice phrases will do wonders to keep your customers happy—and coming back to your store.

Certainly, your actions are important. They're often more important than the words you use. However, there are times when those words are just as important. Customers want to not only get in and out of your store with their purchases, but they want an experience as well—a positive one. Your interaction with customers is the key to operating a profitable business. New customers contribute to your profits, but repeat customers pay for all your overhead, labor and inventory.

CPNA Releases New Educational Offerings

CPNA Releases New Educational Offerings
Cosmoprof North America marketing director Daniela Ciocan unveils the educational lineup for July’s must-attend trade show.

Whether you’re sitting in on a pitch session with Mark Cuban and John Paul DeJoria, chatting with some of your favorite beauty bloggers or learning proven success tips from the industry’s top CEOs, you’ll find it hard to resist the powerful education package being offered at this year’s Cosmoprof North America. And after months of searching, planning and perfecting, CPNA marketing director Daniela Ciocan is ready to talk about one of the biggest educational events of the year.

Facial Masks: Truth or Disguise?

Ada S. Polla
Explore the value and legitimacy of this growing skincare niche.

I have always thought of the Kantic Brightening Moisture Mask as the hero product of my family’s brand, Alchimie Forever. However, for a while, industry experts and mentors alike told me that a mask could not be a hero product for two main reasons: First, it is not a product that is used daily. Second, it is not a product that everyone uses. While I thought they were right in their analysis, the recent trend in masks suggests I might have to beg to differ.