Here’s what the experts expect in trends this year—from antiaging to men’s grooming and beyond.
In the December 2013 issue of Beauty Store Business, I reviewed some of the key developments 2013 brought for the beauty industry. As we celebrate the arrival of 2014, it is time to turn our focus forward. Here is what we can expect to see in this new year, according to various skincare experts.
Consumers aren’t afraid to spend on Valentine’s Day this year. Spending is expected to reach $37 billion, as 74% of consumers intend to spend an average $213, according to the latest American Express Spending & Saving Tracker.
Explore the legal considerations involved in advertising and brand protection on social-media sites.
Beauty Store Business highlighted the importance of smart use of social media in its September 2013 article “Building a Successful Social-Media Campaign.” The insightful article focused on how businesses can maintain a social-media presence and happens to be a springboard for discussion about a broad range of legal topics.
A television mentality doesn’t work on YouTube. And teenage girls are doing it right—capturing substantially more viewers on YouTube than beauty manufacturers and beauty brands. These and other insights are available in data software company Pixability’s study “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands.”