Be prepared for what lies ahead in business in 2014: Things are looking up!
Steady as she goes. That old nautical phrase—urging a firm hand on the wheel and an unwavering eye on the compass—seems especially apt for today’s retailers. The economic waters remain troubled as the nation emerges from a year in which business activity and consumer confidence fell short of the levels requisite for the best sales environment. At the same time, an improved economic forecast should guide retailers to greater profitability in 2014.
Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to the recent “Boost Your Mobile Shopper IQ” study from Key Ring—a shopping app that's part of G/O Digital, a Gannett Co.
Facebook is the most trusted platform for product and service recommendations, say active social-media users surveyed by Social Media Link, the advocacy activation company that sponsored the Social Recommendation Index.
According to Social Media Link’s survey of more than 10,000 people, 68% say they trust Facebook over retailer websites (63%), Pinterest (56%), YouTube (51%), Twitter (41%) and Google Plus (41%). Ninety-three percent of survey respondents were women; 70% were ages 25-44.
Helen of Troy, designer, developer and worldwide marketer of brand-name houseware, healthcare/home environment and personal-care consumer products—including the Hot Tools and Gold 'N Hot brands in the professional-beauty industry and other lines in beauty—announced Jan. 15 that its board of directors has appointed Julien R. Mininberg CEO effective March 1, which is the start of the public company’s new fiscal year.
Retailers helped boost employment gains over the 2013 holiday season. More specifically, retail-industry job gains posted at 49,200 over November and 328,600 year-over-year, according to the National Retail Federation.
“The nation’s retailers continued to add to their payrolls in December even in the midst of the condensed holiday shopping season,” said NRF president and CEO Matthew Shay. “Retailers and merchants—especially those operating clothing and general-merchandise stores—increased hiring, which may indicate a solid holiday sales season.”