ELEMENTs, which specializes in providing a showcase and trade show for the world’s top fragrances, beauty and design products, added a component to its seventh—and most recent—edition of the New York City showcase.
The event presented the Academy of the Secrets of Nature, essentially breaking out its showcase categories.
Loxa Beauty, an ecommerce site specializing in selling salon products to consumers while simultaneously providing commissions to salons/stylists, has made its site, LoxaBeauty.com, preview-ready for beauty professionals. The site will be available for purchases in the coming months.
“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chairs,” said Janell Shaffer, founder of Loxa Beauty.
Groupon, which specializes in local ecommerce opportunities, is launching a service that allows local businesses to build their own Groupon Deal. Deal Builder, the 24/7 self-service option, can be found on GrouponWorks.com. It guides merchants through a step-by-step process and enables them to choose from a series of popular deal templates to construct a promotion that best meets the needs of their business.
Here’s what the experts expect in trends this year—from antiaging to men’s grooming and beyond.
In the December 2013 issue of Beauty Store Business, I reviewed some of the key developments 2013 brought for the beauty industry. As we celebrate the arrival of 2014, it is time to turn our focus forward. Here is what we can expect to see in this new year, according to various skincare experts.
Consumers aren’t afraid to spend on Valentine’s Day this year. Spending is expected to reach $37 billion, as 74% of consumers intend to spend an average $213, according to the latest American Express Spending & Saving Tracker.
Explore the legal considerations involved in advertising and brand protection on social-media sites.
Beauty Store Business highlighted the importance of smart use of social media in its September 2013 article “Building a Successful Social-Media Campaign.” The insightful article focused on how businesses can maintain a social-media presence and happens to be a springboard for discussion about a broad range of legal topics.