boutiques

Beauty Collection to Open a Boutique in Marina del Rey, California

Beauty Collection's sixth brick-and-mortar site in Southern California will be in Marina del Rey. The grand opening has been set for May 14.

It will be a 2,100-square-foot boutique at 4722 Admiralty Way (90292). The same services (facials, massages, waxing bar, makeovers, etc.) and key beauty brands (with just a very few exceptions) will be offered as the regional salon/spa-store chain's other sites in Manhattan Beach, Corona del Mar/Newport Beach, Malibu, West Hollywood and Calabasas.

Celebrity Wig Designer Opens First West Coast Boutique

Celebrity Wig Designer Opens First West Coast Boutique

Custom-wig designer Flora Shepelsky has opened her third Design By Flora brick-and-mortar retail site and the first on the West Coast. Shepelsky has teamed up with Sherel’s Hats in a combination high-end wig and hat boutique at 300 S. La Brea Ave. in Los Angeles.

Design By Flora is offering its top-quality wigs, falls and toppers for a wide spectrum of clientele, and is also debuting its line of luxury clip-in hair extensions starting at $400.

A Beauty Boutique in The Shops at Target

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Come May 6, The Cos Bar will be in all Target stores and target.com as part of the “first flight” of The Shops at Target in the latest—and perhaps greatest—version of a beauty store-within-a-store. How interesting!

On Jan. 13, Target announced this new program, where it’s directly partnering with shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its customers. “Flights” are planned for 2012 and beyond in the ongoing program.