Brick and mortars

L2 Studies How Prestige Retailers & Brands Can Better Use Digital to Drive In-Store Sales

L2 Studies How Prestige Retailers Can Better Use Digital to Drive In-Store Sales

The new "Intelligence Report: Multichannel Retail" from digital innovation think tank L2 analyzes how 79 prestige retailers and brands—across six prestige industries, including beauty—can better use digital to drive customers to their brick and mortars.

About That "Showrooming" Going On in Your Beauty Store ...

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About That "Showrooming" Going On in Your Beauty Store ...

I'm totally fascinated by "showrooming"—the term for people who visit brick and mortars to try out products but then check their mobile devices there for the best price online. The practice is transforming shopping—even with beauty products and, yes, inside your beauty store.

For Suppliers Only …

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ICMAD's 2012 CITY Awards Graphic

If you’re a beauty-products supplier—and I know that a lot of you read Beauty Store Business online—I urge your company to participate in the Independent Cosmetic Manufacturers and Distributors’ 2012 CITY (Cosmetic Innovator of The Year) Awards program.

This year’s program is no doubt bigger and better than the previous six—and in 2012 your business doesn’t even have to be an ICMAD member. Also, as BSB tweeted on April 23, the deadline for submissions has been extended to May 11.