color cosmetics

Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

The color-cosmetic category has grown by about 13% since 2008. However, expectations for growth are building as the Asian market’s BB creams popularity catches on in the United States, according to new research from Mintel, a global supplier of consumer, product and media intelligence.

In 2013 alone, BB creams in the U.S. market have seen a nearly 50% increase in product launches over 2012.