comscore

Use Your Online Shipping Policy as the Hook

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Need an edge over the competition? Offer free online shipping. Better yet, provide a no-hassle return/exchange policy for your online business, and you’re sure to win over shoppers, according to the recently released “Online Shopping Customer Experience Study.” The report—a collaboration between comScore, which measures the digital world and provides digital-marketing intelligence globally, and shipping and business-solutions leader UPS—explores the world of returned items and customer shipping-service preferences.

Social-Media, Mobile Shopping Becoming the Norm

Courtesy of Pinterest

Shoppers’ use of Pinterest to connect to retailers has exceeded both their Facebook and Twitter use, according to the 2012 “Social and Mobile Commerce Study”—a joint research project by the National Retail Federation’s Shop.org division, digital business-analytics firm comScore and global-strategy and management consulting firm The

Online Ads Boost Offline Sales

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You may have relegated online-advertising impact solely to online-sales results; however, a recent study via a collaboration between digital-marketing intelligence provider comScore and dunnhumbyUSA, a provider of brand-value services, suggest you reconsider. The study, AdEffx Offline Sales Lift, indicates that it pays to advertise online for offline-sales impact.