consumers

American Express Helps Small Merchants Fight Fraud

American Express has launched its Small Merchant EMV Assistance Program, following President Obama's announcement last October.

The nationwide campaign will help U.S. small merchants fight fraud through a $10 million-reimbursement program designed to accelerate adoption of EMV payment terminals. It will also arm small merchants with knowledge about EMV’s security benefits.

Americans Have Highest Smartphone Usage

Americans are now spending an average of 4.7 hours a day on their smartphones—more than their counterparts in at least 11 countries around the world—according to a new monthly report from measurement firm Informate Mobile Intelligence, which tracks and measures consumer use of smartphones in 12 countries.

Valentine's Day Shoppers Hit Up Brick And Mortars

Seventy-six percent of Valentine's Day shoppers will purchase items in stores, while nearly 60% of online shoppers will pick up their items in stores, according to the International Council of Shopping Centers.

Falling gas prices could help to fuel spending this Valentine’s Day, as more than half of American adults feel they have more money to spend, compared to only 42% in an ICSC survey conducted one month ago. Generally, younger consumers surveyed feel that they have more money in their pockets than older consumers.

Consumers Buy More Online in Winter

An average of 34% of consumers buy more online in winter than at other times of the year, according to the participants of a survey conducted by One Hour Translation in eight key world markets during the latter half of January 2015. Winter is defined as January and February in seven countries; June, July and August in Australia.

The countries breakdown is as follows:

Super Bowl Spending up From Last Year

Average spending by this year's Super Bowl viewers will reach a survey high of $77.88, up from $68.27 last year, according to the National Retail Federation's Super Bowl Spending Survey, conducted by Prosper Insights & Analytics.

Top Global Consumer Trends of 2015

Consumers are maximizing their time and money by finding products and services that combine multiple needs, according to research company Euromonitor International's list of the Top 10 global consumer trends for 2015.

“In 2015, the sharing economy is growing and disrupting the way in which individuals think of space and ownership," said the report’s author and Euromonitor consumer trends consultant Daphne Kasriel-Alexander. "Consumers are increasingly preoccupied with access to goods rather than owning them outright.”