consumers

Millennial, Gen Z Consumers Spend for Back-To-School

In order to understand the way influential Millennial and Gen Z consumers shop during the all-important back-to-school season, Teen Vogue and the International Council of Shopping Centers partnered to explore and identify how malls, the Web and social media factor into their retail experiences, as well as how much they plan to spend, their reasons for shopping in-store versus online and more. 

According to the online survey, which yielded more than 1,000 responses from Teen Vogue's IT GIRL panel:

After Splurging in 2014, Families Trim Back-to-School

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.

According to the National Retail Federation’s Back-to-School Spending Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 plans to spend $630.36 on school needs, down from $669.28 last year. Total spending is expected to reach $24.9 billion.

Americans Ready for Independence Day

More than 156 million consumers—nearly two thirds of those celebrating, are planning to take part in the patriotic holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up from $68.16 last year, according to the National Retail Federation’s 2015 Independence Day Survey conducted by Prosper Insights & Analytics.

Consumers Gravitate to Gender-Specific Products

Consumers are more likely to buy products that are highly "gendered"—whether masculine or feminine—than they are to buy products that are not as "gendered," according to a new study from the University of Miami School of Business Administration.

Poshly Shares Its Summer Statistics

What do consumers think about summer beauty, sunscreen/SPF and self-tanning? Recently, beauty-industry data company Poshly told Beauty Store Business:

Summertime beauty

Consumers Spend Big For Mother's Day

Beauty retailers look out: Families this year are ready to splurge for Mother's Day, according to the National Retail Federation’s 2015 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics.

Americans will spend an average of $173 on mom this year, up nearly $10 from $163 last year and the highest amount in the survey’s 12-year history. Total spending is expected to reach $21.2 billion.