cosmetics

New TABS Group Study: "Specialty Beauty Stores" Draw "Heavy" Product Buyers

TABS Group—a leading technology-enabled analytics firm servicing the consumer-products industry—released the results of its 2014 Beauty Consumer Insights Study Dec. 18 with lots of great news as well as excellent advice for what it calls "specialty beauty stores."

Ardell Color Impact Lashes in Wine

Two of Ardell’s best-selling lash styles, #110 and Demi Wispies, bring out the natural boldness of eye color while celebrating the 2015 color of the year—Marsala—and add volume to lashes. Visit www.ardelllashes.com.

Get The Look: The Natural Face

Every woman needs a bit of makeup. Here are tips for a minimalist, natural look.

Get the steps for creating the look in the Beauty Store Business August Digital Edition!

[Image: iStockphoto.com]

Zoey Van Jones Brow Studio Collection

This brow studio is set to bring brow perfection to beauty consumers everywhere through its brow collection of Brow Shaping Tweezers; a Duo Slant Brow Brush with Spoolie; an Eyebrow Shaping Stencil Kit of patent-pending Fine, Medium High, Full and Men's brow shapes, including a photo instructional guide; and Brow Powder Duo Compacts in Blonde, Sandy, Strawburn and Brunette. Its customers are additionally supported by its online how-to videos. Visit www.zoeyvanjones.com.

Sample Subscriptions Lead Customers to Beauty Retailers

Among women who subscribe to makeup sample subscription programs, 83% were influenced to buy the full-sized product, according to the 2014 Makeup In-Depth Consumer Report from global information company The NPD Group.