cosmetics

Get The Look: The Natural Face

Every woman needs a bit of makeup. Here are tips for a minimalist, natural look.

Get the steps for creating the look in the Beauty Store Business August Digital Edition!

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Zoey Van Jones Brow Studio Collection

This brow studio is set to bring brow perfection to beauty consumers everywhere through its brow collection of Brow Shaping Tweezers; a Duo Slant Brow Brush with Spoolie; an Eyebrow Shaping Stencil Kit of patent-pending Fine, Medium High, Full and Men's brow shapes, including a photo instructional guide; and Brow Powder Duo Compacts in Blonde, Sandy, Strawburn and Brunette. Its customers are additionally supported by its online how-to videos. Visit www.zoeyvanjones.com.

Sample Subscriptions Lead Customers to Beauty Retailers

Among women who subscribe to makeup sample subscription programs, 83% were influenced to buy the full-sized product, according to the 2014 Makeup In-Depth Consumer Report from global information company The NPD Group.

LashFood Natural Eyelash Enhancer

This eyelash conditioner features Nano-Peptide Technology and is clinically proven to produce the appearance of longer, thicker lashes, transforming frail, brittle lashes into healthy strong ones. Its formulation also gives faster results than LashFood's Original Natural Eyelash Conditioner. Call 800.748.5168 or visit www.lashfood.com.

Manna Kadar Cosmetics Eye Shadow

Stars In Your Eyes Eyeshadow offers five soft brown eye shadows with a hint of sparkle for the ultimate neutral but shimmery finish. The shadows range from a light beige to a pale rose and milk chocolate shade. They are housed in a sleek black case with a full-length mirror and soft foam-tipped applicators. Visit www.mannakadarcosmetics.com.