cosmetics

Q&A with Letty Calvo

Vera Mona’s owner and CEO shares how she grew her business from a garage-based startup to an Instagram sensation.

It’s the kind of fairytale that can only occur in the digital age: Girl makes new product. Girl posts on Instagram. Product goes viral—and a booming business is born!

Dare to be Different

Wende Zomnir, Urban Decay
A brand that’s as outspoken and bold as its colors, Urban Decay has been shaking up the industry for two decades.

Consumers in today’s color cosmetic-obsessed market have access to an endless array of lipsticks and eyeshadows that come in every color known to man. But such was not the case for beauty junkies of the 1990s, a time when store shelves were primarily stocked with a sea of pink, red and beige hues—that is, until the brand Urban Decay came along.

Rituel de Fille Rare Light Luminizer

To take your customers' glow to the next level, they'll need Rituel de Fille's Rare Light Luminizer in Solaris. This limited-edition hue inspired by celestial light radiates a soft, warm glow within translucent opal. The iridescent color changes in different lights, and looks great on a wide variety of skin tones. To get Rituel de Fille's signature "lit-from-within look," stock this highlighter made with ingredients that include jojoba seed oil, castor seed oil, lavender oil and beeswax.

SRP: $29

Qosmedix Lash and Brow Accessories

The new Lash and Brow Accessories from Qosmedix include a diverse array of items your clients will love, including: the Dark DUO Brush On Striplash Adhesive, the Soft Grip Eyelash Curler, the Pink Pointed Scissors, the 5-inch Spoolie Brush and the Curved Eyelash Comb (used to define and separate eyelashes prior to or following mascara application). Get these five products in your store so that your customers can have perfectly primed lashes and brows all year long.