Cosmoprof North America 2012

What I Learned in Las Vegas at Cosmoprof North America 2012

Main image: 
Courtesy of Cosmoprof North America

I’m back from the 10thCosmoprof North America July 22-24 in Las Vegas, and here are 20 things I now know.

1. Officially, the trade show featured 856 exhibiting companies on a sold-out show floor along with more than 25,000 attendees—a 9% increase over 2011.

Happy 10th Anniversary, CPNA!

Main image: 
Cosmoprof North America 10th Anniversary

Cosmoprof North America 2012 starts Sunday at the Mandalay Bay Resort & Convention Center in Las Vegas. When the clock strikes 10 that morning opening up the show floor for business, it will also mark the 10th anniversary of CPNA.

J. White Announces New Associate

Industry veteran Dewayne Heffley joined J. White & Associates July 16. He will be working with the national manufacturers rep firm's team and its brands at Cosmoprof North America 2012 in Las Vegas.

Heffley has been a manufacturers rep for more than two decades. He joins J. White & Associates from CFN Beauty Representation, which acquired Tom Donohue & Associates in the Southwest last January.

"Dewayne is a well-respected leader in the industry," said president Jeff White, "and we are delighted to have him on our team."

Visit Discover Beauty at CPNA 2012

Main image: 
Discover Beauty at Cosmoprof North America 2012

If you’re a high-end beauty retailer, I urge you to spend time at Cosmoprof North America 2012 later this month in the Discover Beauty program area inside Pavilion A. Tear yourself away from that industry rep who’s likely attached himself to you at the waist and won’t let you leave Pavilion D, and cross over into this oft-misunderstood “show within a show.”