digital

UX and the Future of Beauty Retailing

UX, augmented reality, user experience, digital marketing, apps
Cutting-edge technologies that provide an enhanced customer experience.

Imagine a beauty store where customers are greeted by a robot that offers to direct them to specific products and answers their detailed questions. Imagine an online beauty store where customers have no need to go in-store to test products because its augmented- reality system allows them to test products without leaving the comfort of their home. And so they digitally try on and then purchase their products, confident that they will complement their skin tone.

Walmart Expands Its Digital Payment Solutions

Walmart customers can now use Chase Pay on Walmart.com within the Walmart mobile application and in its stores through the Walmart Pay app.

The digital payment solution was created for Chase Visa credit and debit cards. It uses token technology—one-time complex codes—to process transactions and keep card information secure. Chase Pay does not interfere with customers earning rewards and receiving offers during payment.

Beauty Brands Are Losing to Teens on YouTube

Pixability data software company YouTube study

A television mentality doesn’t work on YouTube. And teenage girls are doing it right—capturing substantially more viewers on YouTube than beauty manufacturers and beauty brands. These and other insights are available in data software company Pixability’s study “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands.”