Since the recent acquisition of Loxa Beauty by BSG in February, LoxaBeauty.com is now officially up and running. The brand offers consumers more than 3,000 products, supported by major salon professional brands, and the latest, up-to-date trends from professionals.
StyleBell.com president and ecommerce impresario Sapna Parikh dishes about the online retail marketplace and its ever-changing landscape.
Sapna Parikh, president of StyleBell.com, based in Princeton, New Jersey, is a self-professed tech junkie with a passion for numbers. So, it's no wonder that her ecommerce retail operation has grown at a rapid pace since its 2007 inception. But the brand's growth has also been a result of Parikh's integrity, which impacts everything from her direct dealings with manufacturers to her focus on customer service. Her staff of 10 even includes a stylist to help create the professional touch she prides herself on.
This year’s retail-industry sales are expected to increase 4.1%, up from 3.7% in 2013, according to the National Retail Federation’s 2014 economic forecast. Furthermore, online sales are expected to grow between 9% and 12%. The forecast includes traditional retail categories, such as specialty stores.
Watch an exclusive Beauty Store Business video of marketing director and co-founder of Loxa Beauty Danielle McDowell giving a glimpse into the workings of Beauty Systems Group's new Loxa Beauty; in addition to videos (courtesy of Loxa Beauty) on how Loxa Beauty works, its benefits for salons & stylists and its stylist's guide.
Loxa Beauty, an ecommerce site specializing in selling salon products to consumers while simultaneously providing commissions to salons/stylists, has made its site, LoxaBeauty.com, preview-ready for beauty professionals. The site will be available for purchases in the coming months.
“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chairs,” said Janell Shaffer, founder of Loxa Beauty.
Groupon, which specializes in local ecommerce opportunities, is launching a service that allows local businesses to build their own Groupon Deal. Deal Builder, the 24/7 self-service option, can be found on GrouponWorks.com.
It guides merchants through a step-by-step process and enables them to choose from a series of popular deal templates to construct a promotion that best meets the needs of their business.