Forty-seven percent of U.S. online shoppers of beauty and personal-care products have shopped more frequently in 2014 than 2013, according to a study out Dec. 16 from A.T. Kearney. “Beauty and the E-Commerce Beast: 2014 Edition” lays out the results of a consumer survey of online beauty and personal-care shoppers.
A new beauty platform has emerged allowing consumers to shop for beauty products and donate 5% of the purchase price of each product to a cause of their choice, all at the same time, through BeautyKind.us. The newly launched ecommerce site offers customers prestige makeup, skin care, fragrances, hair and nail products.
A recent study of more than 2,100 U.S. residents found that 62% of them expect live chat to be available on mobile devices, and 82% would use it. The survey, which was commissioned by Moxie Software, also identified the rising trend of live online chat for sales and support assistance and found that 75% of survey respondents would prefer to use live online chat versus calling to speak with an agent.
Since the recent acquisition of Loxa Beauty by BSG in February, LoxaBeauty.com is now officially up and running. The brand offers consumers more than 3,000 products, supported by major salon professional brands, and the latest, up-to-date trends from professionals.
StyleBell.com president and ecommerce impresario Sapna Parikh dishes about the online retail marketplace and its ever-changing landscape.
Sapna Parikh, president of StyleBell.com, based in Princeton, New Jersey, is a self-professed tech junkie with a passion for numbers. So, it's no wonder that her ecommerce retail operation has grown at a rapid pace since its 2007 inception. But the brand's growth has also been a result of Parikh's integrity, which impacts everything from her direct dealings with manufacturers to her focus on customer service. Her staff of 10 even includes a stylist to help create the professional touch she prides herself on.