New IFRA North America Film Highlights How Fragrances Are Created and the Science Behind Them

The International Fragrance Association of North America has released The Story of Fragrances—an insightful documentary that gives an inside look at the fragrance industry and the science behind the world's most well-known and successful perfumes.

The film gives viewers a unique glimpse into the processes artists and scientists use to create the world's most popular fragrances. Experts from the industry discuss how artistry and passion combine with science and technology to produce the world's best-selling fragrances.