flagship store

Smashbox Opens First-Ever Photo Studio Concept Store in U.S.

There is a new playground for beauty pros and beauty enthusiasts alike, and it's situated in one of the coolest areas in California. Smashbox Cosmetics has launched its first U.S. flagship store on trend-setting Abbot Kinney Boulevard in Venice Beach, Los Angeles. The cult favorite opened its doors to playful beauty-goers on July 14.

L'Occitane Opens Flagship Experiential Beauty Boutique in Manhattan

Prestige beauty company L'Occitane, which offers skin care, body care and fragrance, is redefining beauty shopping with the opening of its new flagship store in New York City’s Flatiron District of Manhattan. The boutique is designed to support modern beauty consumers’ need for information and immediacy, all while channeling the heritage, beauty and "art de vivre" of Provence.