The vast majority of U.S. women—eight out of 10—shop for beauty products, but a 4% drop in 2014 brought the industry to its lowest level of shoppers since 2008, according to the Annual Beauty Consumer Economic Indicator, the latest beauty report from global information company The NPD Group.
Cosmoprof North America will launch its first-ever Discover Scent program during its 2015 event, scheduled for July 12 through July 14 at the Mandalay Bay Convention Center in Las Vegas. The program is being presented in cooperation with Sniffapalooza, an organization that brings together fragrance aficionados and industry heavyweights from around the world.
Eighty percent of women wear fragrance at least once a week, according to a report recently released by Poshly, which builds personalization technologies that connect beauty brands with beauty consumers.
The Fragrance Report covers fragrance preferences and shopping habits, amongst key insights; and is based on results from more than 11,000 beauty consumers. The insights may serve to help beauty retailers' fragrance considerations as they determine their level of investment in the category.
FRAGments, a curated perfume-as-art event/collective for artisan/indie perfumers, took place June 7 at the Skinny Studio in the Highland Park area of Los Angeles. The free event provided artisan perfumers with an opportunity to present their work in a gallery setting while also selling direct to the public.
Direct-to-consumer sales of U.S. prestige fragrance has grown to $285 million, according to the NPD Group, in a report covering the 12 months preceding February 2014.
While a fraction of the $3 billion U.S. prestige-fragrance market, the performance of products sold on department store websites, in key online-only beauty retailers and through TV/home shopping retailers is a bright spot for the industry, which saw 2% declines during the same time period.