fragrance

Fragrance Proves Essential to Beauty Routines

Poshly Fragrance Report

Eighty percent of women wear fragrance at least once a week, according to a report recently released by Poshly, which builds personalization technologies that connect beauty brands with beauty consumers.

The Fragrance Report covers fragrance preferences and shopping habits, amongst key insights; and is based on results from more than 11,000 beauty consumers. The insights may serve to help beauty retailers' fragrance considerations as they determine their level of investment in the category.

Fragrance Sales See 10% Growth

NPD Group

Direct-to-consumer sales of U.S. prestige fragrance has grown to $285 million, according to the NPD Group, in a report covering the 12 months preceding February 2014.

While a fraction of the $3 billion U.S. prestige-fragrance market, the performance of products sold on department store websites, in key online-only beauty retailers and through TV/home shopping retailers is a bright spot for the industry, which saw 2% declines during the same time period.