fragrance

Transparency Expands in Fragrance Market

Transparency in beauty has reached a new milestone, as both Procter & Gamble and Unilever have announced initiatives to provide consumers with their fragrance ingredients lists down to the very scarce elements of their formulations. These initiatives help position the mega corporations as relevant and responsive to the growing consumer concern over ingredient impact on their bodies.

Fragrance Proves Essential to Beauty Routines

Eighty percent of women wear fragrance at least once a week, according to a report recently released by Poshly, which builds personalization technologies that connect beauty brands with beauty consumers.

The Fragrance Report covers fragrance preferences and shopping habits, amongst key insights; and is based on results from more than 11,000 beauty consumers. The insights may serve to help beauty retailers' fragrance considerations as they determine their level of investment in the category.