haircare

Natural Selection

12 problem-solving haircare ingredients. Beauty store and salon owners, take note.

While common sense may suggest that there’s no such thing as having too many choices, human nature dictates the opposite. Take the famous jam study, wherein sociologists set up two displays at a gourmet store. The first contained six preserve options, the other boasted an array of 24. All customers were offered a dollar-off coupon if they bought a jar. In the end, 30 percent of shoppers exposed to the smaller selection took home jelly, while only three percent of the latter group made a purchase.

Riot of Color

After finding success with the Butterfly Loft Salon and Butterfly Circus, David and Alexis Thurston started a new business venture. Take a look at Pulp Riot.

Having grown up in what he calls the “left-brain world” and earning a B.A. in economics from UCLA, serial entrepreneur and Butterfly Loft Salon co-owner, David Thurston, says his career today is a huge departure from where he started. While he once believed he’d spend his entire life practicing law or accounting, Thurston says, “I didn’t realize that there was a world out there where you could actually make a good living not doing those things.”

Wahl Professional Beret

Wahl's Beret trimmer, the latest offering from Wahl Professional, was unveiled at Premiere Orlando earlier this month. To make styling convenient for barbers and stylists, the trimmer can be used with the cord or cordless (with a two-hour run time). Lightweight and designed with ergonomics in mind, the Beret includes an automatic charging stand to recharge its lithium-ion battery, a recharging transformer, four trimming guides, oil, a cleaning brush, a styling comb and more. Its rich copper color and sleek design make it eye-catching.

Hot Tools 1" CurlBar

The Hot Tools 1" CurlBar features a 24k gold innovative ergonomic design and soft-touch handle that allows hairstylists to curl quickly—with less strain on the shoulders, elbows and wrists. The nine foot swivel cord makes styling clients' hair a breeze, while the built-in curl timer sends vibrating notifications that allow for the perfect curl. It's universal dual voltage, heats up to 450˚F and has a rotating dial control to adjust temperature and timer settings. Plus, it's backed by a three-year warranty and comes with a heat-resistant glove.

SRP: $99.99

ORS Olive Oil Zone Relaxer

Featuring a creamy, rich formula that includes a relaxer, base and activator, the ORS Olive Oil Zone Relaxer is fortified with moisturizing olive oil to protect the hair from damage. The relaxer delivers smoother, shinier and soft-to-the-touch results that you can see. It also will allow your customers to zone in on the edges, sides or back of the head for precision without wasting product.

SRP: $3.99

For more information, visit orshaircare.com.

The Mane Choice Pink Lemonade & Coconut Conditioner

As refreshing as a summer’s day, the Pink Lemonade & Coconut Super Antioxidant & Texture Beautifier Conditioner from The Mane Choice is formulated to give curls their shape while adding in moisture. A must-have for curly, wavy and textured hair, this conditioner is infused with biotin, vitamins and nutrients for a healthy glow. Use it with the entire Pink Lemonade & Coconut Super Antioxidant & Texture Beautifier Collection, which includes the Shampoo, Curl Boosting Sherbet and Mousse.

SRP: $13.99