As retailers gear up for the holiday-season influx of shoppers, Halloween ought to be high on their list. More than 157 million Americans are expected to celebrate Halloween this year, spending an average of $74.34 per person, with total spending reaching $6.9 billion this year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics.
The average adult is expected to spend $77.52 on Halloween this year, up from last year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics. Total spending on Halloween is expected to reach $7.4 billion.
“As one of the fastest-growing consumer holidays, Halloween has retailers of all shapes and sizes preparing their stores and websites for the busy fall shopping season,” said NRF president and CEO Matthew Shay.
This limited-edition collection is a rocker-inspired mini pack that features four mini lacquers in The Drummer is Hot reddish orange, Stand in Lime for Days citrus green, Yellopalooza yellow and Rolling Bones metallic platinum. It also includes a black, adjustable woven bracelet featuring a gleaming skull charm to complement the various nail looks that can be created with the shades. Call 800.341.9999 or visit www.opi.com.
Online retailers are intensifying their efforts to attract eager shoppers with free shipping deals and other exclusive online promotions. More than 61% of online retailers started their online holiday-marketing promotions by Halloween, according to Shop.org’s eHoliday survey conducted by BIGinsight. More than 38% will begin marketing their online promotions by mid-November or later.