Hot Tools

Features: Helen of Troy Goes Global

Amid many exciting changes companywide over the past could of years, this beauty powerhouse is now primed and positioned for global beauty takeover.

Helen of Troy, one of the hottest product developers in the professional beauty industry — boasting hair appliances, tools and popular brands such as Hot Tools and Gold ’N Hot, along with many other lines — has kept beauty retailers on their toes for years. The company prides itself in bringing innovation to market, as evidenced by its continuous new-product introductions. In recent years, the company has been shaking up its approach to the market in a greater way, with numerous changes and updates to its company structure, management and focus.

Changes at the Top of Helen of Troy Announced

Changes at the Top of Helen of Troy Announced

Helen of Troy, designer, developer and worldwide marketer of brand-name houseware, healthcare/home environment and personal-care consumer products—including the Hot Tools and Gold 'N Hot brands in the professional-beauty industry and other lines in beauty—announced Jan. 15 that its board of directors has appointed Julien R. Mininberg CEO effective March 1, which is the start of the public company’s new fiscal year.

Hot Tools Fire Flower Salon Dryer

Hot Tools Fire Flower Salon Dryer

This dryer uses ION Technology, a patented technology that maximizes the benefits of ionic airflow by injecting a high-volume of ions into the air stream, depositing them directly onto the hair to produce smooth, silky hair. It also uses far-infrared heat and boasts drying times that are 50% faster than non-ionic dryers. The collection also includes a curling iron and flat iron. Call 800.487.8769 or visit

Salon & Pro Beauty Industry Appliances & Shears Category Grows 7.1%

Cyrus Bulsara, president of Professional Consultants & Resources

Salon and professional beauty appliances and shears grew 7.1% as a category in 2012, according to the new 2012 Professional Salon & Pro Beauty Industry Appliances & Shears Study from Professional Consultants & Resources, which provides market intelligence and data research for the U.S. salon and professional-beauty industry. Note that the 7.1% growth is 18% greater than the overall salon industry’s growth rate of 6% for the same time frame.

Caribbean Cheetah Turbo IONIC Dryer

Hot Tools' Caribbean Cheetah Turbo IONIC Dryer

Hot Tools presents its Caribbean Cheetah Turbo IONIC Dryer. It's stylish and equipped with 1,875 watts of power-packed airflow—plus a turbo boost control that increases airflow velocity for faster drying time. Patented Direct Ion Technology increases softness and luminosity while reducing frizz. The blow-dryer features a variable ion dial to adjust ionic output for all hair types, multiple speed and heat settings and a cool-shot button. It comes with a narrow concentrator, a straightening pik and a finger diffuser.