Jeff White

J. White & Associates Is Repping Betty Dain Creations & Bay Soleil

Manufacturers rep firm J. White & Associates is representing two new beauty suppliers—Betty Dain Creations in the West and salon-products distributor SalonCentric nationally, as well as Bay Soleil Advanced Suncare throughout the United States.

J. White & Associates Teams Up With California Tan

Manufacturers rep firm J. White & Associates is now partnering with California Tan, a division of New Sunshine, based in Indianapolis. New Sunshine’s portfolio includes nearly every leading brand in sunless and UV tanning.

J. White Announces New Associate

Industry veteran Dewayne Heffley joined J. White & Associates July 16. He will be working with the national manufacturers rep firm's team and its brands at Cosmoprof North America 2012 in Las Vegas.

Heffley has been a manufacturers rep for more than two decades. He joins J. White & Associates from CFN Beauty Representation, which acquired Tom Donohue & Associates in the Southwest last January.

"Dewayne is a well-respected leader in the industry," said president Jeff White, "and we are delighted to have him on our team."

J. White Places Norvell Sunless in ULTA,, SalonCentric

Norvell Sunless has been placed in three major nationwide accounts, J. White & Associates, the supplier's national manufacturers rep firm, has announced.

“In the past 60 days, we have launched six retail SKUs in all ULTA Beauty stores, 12 retail SKUs on and the full range of professional equipment and refill spray solutions throughout the nationwide SalonCentric system,” says J. White & Associates president Jeff White.