Julie Mahloch

Bloom.com Launches Free Bloom Beauty Trends App

Bloom.com launches Bloom Beauty Trends App

Bloom.com is expanding its Social Beauty Network with a free iPhone mobile app that allows beauty enthusiasts to discover the hottest trends, products and local beauty professionals. Users can explore beauty trends served up in a variety of categories such as Hair, Makeup and Celebrities, and then save their favorites to personalized LookBooks.

Checking In With the “First Social Beauty Store”

Main image: 
Image courtesy of Bloom.com

Remember Bloom.com, which is marketed as the new social-commerce model for beauty? Do any of you print readers out there remember my November 2011 issue Viewpoint (page 4) about it? Think Facebook meets Match.com meets Zappos—a place that marries a women-to-women platform with unbiased recommendations and excellent customer service. Its mission is that you will never buy the wrong beauty products again. Here’s an update:

The website, which launched to the public in August 2011, grew to 100,000 members in its first six months.