L'Oreal Paris

L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station

L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station

L'Oréal Paris has launched the first-ever intelligent vending experience in a New York City subway system. Introduced Nov. 4, the L'Oréal Paris Intelligent Color Experience works as a three-step process: First, it detects the colors in a woman's outfit and picks out complementary color palettes. Next, it recommends L'Oréal Paris products to match the outfit. Lastly, it allows the products to be purchased on the spot.

L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station, p.2

L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station, p.2

When a woman approaches the L'Oréal Paris Intelligent Color Experience, she sees her reflection in a full-length, well-lit mirror. Digital animations that represent her silhouette and the colors she is wearing appear alongside her reflection and suggest expertly-coordinated eye-, lip- and nail-shade recommendations that match or clash with her outfit. Users can experiment with a variety of personalized looks from L'Oréal Paris' best-selling Colour Riche franchise.

Birchbox and CEW Are Offering Two Limited-Edition Boxes

Birchbox and CEW Are Offering Two Limited-Edition Boxes

Discovery ecommerce company Birchbox is partnering with Cosmetic Executive Women on two limited-edition boxes. The boxes were launched July 23 and feature winners chosen from the CEW 2013 Beauty Insiders’ Choice Awards.

The Limited Edition: Mass Appeal box (pictured) contains a selection of winners from the mass market; while the Limited Edition: Prestige Headliners features product winners from the prestige category.