Macy’s Herald Square store

blow Expands Its Blow-Dry Bar and Line at Nordstrom and Macy’s

blow, the new york blow dry bar, and blowpro hair care have announced plans to significantly expand their footprints in the major department-stores channel. Both blow's services and products will be available to consumers via branded blow-dry bars and dry-styling areas at select Nordstrom and Macy's sites nationwide.

The company's blow-dry bar will open inside 14 Nordstrom beauty departments with a double-tiered strategy.

The first model will involve blow-devoted space offering fully branded blow-dry bars.