makeup

Cailyn Cosmetics Gelux

This waterproof eyebrow gel is created with a unique 3D Smart Film Former, an advanced technology that stabilizes pigment powders and allows color to stay put longer without losing its vibrancy. The balm won’t smudge or need retouching from day to night. It's designed not to even fade in humid weather or when applied prior to swimming, exercising or sweating. It tames unruly brows without leaving them stiff, flaky or sticky.

Bodyography Master Display

This new and improved Master Display houses the brand's entire range of products. Allowing for makeup application, not only does it function as a work station but also serves as a merchandising platform for new collections. The new display features wheels for mobility, foldable side trays as a working space, and new-collection merchandising. It provides for three retail and one tester for every shade. The display also comes with an education manual, brochures, retail bags, a poster, face charts, a shelf talker and includes free testers. Shade selections may vary.

SEPHORA Innovation Lab to Impact the Future of Retail

SEPHORA has unveiled the SEPHORA Innovation Lab, which will encompass both a physical space in San Francisco, as well as programs that foster the culture of innovation development and deployment along with grooming SEPHORA's next generation of digital leaders.

Fewer Women Shopped for Beauty in 2014

The vast majority of U.S. women—eight out of 10—shop for beauty products, but a 4% drop in 2014 brought the industry to its lowest level of shoppers since 2008, according to the Annual Beauty Consumer Economic Indicator, the latest beauty report from global information company The NPD Group.

billion dollar brows Brow Buddy

This patented brow tool is designed to making shaping brows fast, simple and precise. It uses one’s facial structure to properly start, arch and end brows. It’s designed to leave no room for error. Visit www.billiondollarbrows.com.

Online Shopping Proves Successful for Beauty Sector

Forty-seven percent of U.S. online shoppers of beauty and personal-care products have shopped more frequently in 2014 than 2013, according to a study out Dec. 16 from A.T. Kearney. “Beauty and the E-Commerce Beast: 2014 Edition” lays out the results of a consumer survey of online beauty and personal-care shoppers.