manufacturers rep

J. White Announces New Associate

Industry veteran Dewayne Heffley joined J. White & Associates July 16. He will be working with the national manufacturers rep firm's team and its brands at Cosmoprof North America 2012 in Las Vegas.

Heffley has been a manufacturers rep for more than two decades. He joins J. White & Associates from CFN Beauty Representation, which acquired Tom Donohue & Associates in the Southwest last January.

"Dewayne is a well-respected leader in the industry," said president Jeff White, "and we are delighted to have him on our team."

Jay Halaby + Associates Reps InStyler Professional

Courtesy of InStyler Professional

InStyler Professional has partnered with Los Angeles-based manufacturers rep firm Jay Halaby + Associates. The manufacturers rep firm, which now boasts 25 sales reps for professional distribution, will be sourcing and opening new avenues of U.S. distribution for the brand.

“We are very excited to partner with Jay and his team,” said InStyler Professional’s Dev Rice. “He understands how game-changing our styling tools are, and we know he and his team will be instrumental in helping us expand rapidly.”