Marc Birenbaum

Eastern Buying Conference to Be Held in New Venue

Officials of the Northeast Beauty Rep Association—which has hosted the Eastern Buying Conference and its predecessor, The NEBRA Show, annually since 1982—are excitedly welcoming a new venue this year.

The 2015 manufacturers rep firms' trade show will take place Saturday, April 18, and Sunday, April 19, inside the Garden State Exhibit Center in Somerset, New Jersey.

Setup is Friday, April 17, and the host hotel is the Holiday Inn Somerset.

The show floor is sold out, EBC show manager Patty Paletto has told Beauty Store Business.

Three Social-Marketing Experts Headline CPNA Panel

Courtesy of Cosmoprof North America

Cosmoprof North America 2012 will offer a panel featuring three social-marketing experts as part of its lineup of educational sessions.

Topics to be covered include identifying the most appropriate social-networking platforms for one’s brand, how to implement programs that reflect one’s business model and ad-campaign messages, and how online consumer feedback can be utilized to gain insight about one’s company.