marketing

Andis Appoints Al Arends as Marketing Product Manager

Al Arends, Andis marketing product manager

Andis Co., maker of professional hair appliances and tools, has added Al Arends to its team as marketing product manager.

Arends will be responsible for overseeing products from inception to the market and working across the organization to develop and meet the company’s overall strategic product plan. He will report to Karen Formico, vice president of marketing.

Andis Debuts American Legacy Collection With Video Tutorials

Andis Debuts American Legacy Collection With Video Tutorials

Andis has released its first styling series—the American Legacy Collection—featuring looks that can be achieved with the company’s clippers and trimmers while highlighting six hair makeovers of people who actually work at the company.

Andis educators Kenny Duncan and Jason Potchen created the Classic Taper on Anel from machine shop; a Crop and Pixie on Shirley (pictured) and Jenny, both from assembly, a Classic Side Part on John from shipping; the Fauxhawk on social-media expert Travis; and the South of France on Riko from machine shop.

New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

Personal-care brands are not as competitive digitally as other consumer packaged goods categories, according to digital-innovation think tank L2's inaugural “Digital IQ Index: Personal Care” report, released Sept. 3.

It assesses and ranks the digital performance of 75 U.S. brands in the past year across six personal-care categories: bath & body, deodorant & antiperspirant, diapers, oral care, shaving & hair removal, and tissue & hygiene.

ICMAD Announces 2013 Cosmetic Innovator of the Year Awards Finalists

ICMAD Announces 2013 Cosmetic Innovator of the Year Awards Finalists

The finalists are now out for the 2013 Cosmetic Innovator of the Year Awards from the Independent Cosmetic Manufacturers and Distributors. From cosmetics to marketing and hair products to body care, they're considered among the best new breakout products, packaging and advertising campaigns in the beauty industry.

Lab42 Survey Reveals Millennial Women's Preferences Buying Makeup

Lab42 Survey Reveals Millennial Women's Preferences Buying Makeup

Beauty store owners and managers, note: Millennial women are loyal to their favorite makeup brands. Sixty-eight percent say that even in a tough economy they'd opt for their preferred brands rather than less expensive products.

That's according to a survey of 500 U.S. women ages 18 to 34 who purchase makeup conducted earlier this month by market-research company Lab42.

Allow Pinterest to Boost Your Marketing Efforts

Courtesy of Pinterest
10 Marketing Tips Using Pinterest

Beauty store marketers looking to get the most from social media can no longer ignore Pinterest—a social network devoted to the posting of photo and image collections—which has quietly become the third-largest social network in the world. According to figures released by Experian Hitwise in April, Pinterest brought in 104 million visits in March, lagging only behind Twitter, which drew 182 million visits, and goliath Facebook, which attracted 7 billion visits.