Marla Malcolm Beck

Skincare Spotlight: The Year in Review

Skincare Spotlight: The Year in Review

As the year comes to a close, it's time to look back at some of the key happenings in our industry, with a specific focus on skin care. Let's first look at the predictions of some industry leaders that spoke with Beauty Store Business this time last year.

How to Choose the Best Location for Beauty Retail Expansion

How to Choose the Best Location for Beauty Retail Expansion
The location you choose could make or break your business-expansion success.

Whether the ultimate goal is for your beauty retail business to occupy two stores or 200 stores, there are many considerations involved in expanding a retail business beyond one set of doors. Of utmost importance is choosing the best location. Availability of desirable space is an important opportunity and a benefit in today’s market that should not be taken lightly. Location, location, location—is key, say retail experts.

LOCATION IS FOREMOST

Bluemercury to Open in Alexandria, Virginia, and Rye, New York

Bluemercury to Open in Alexandria, Virginia, and Rye, New York

Bluemercury—the fast-growing "luxury beauty products and spa retail chain"—will continue its national rollout with the opening of its seventh location in the Washington, D.C., metro area Feb. 16 and the opening of its first site in the Westchester, New York, area in March, Beauty Store Business has been told.

LOCATION MATTERS

The location you choose could make or break your business-expansion success.

“Location is everything,” confirms Marla Malcolm Beck, owner of Bluemercury, a fast-growing beauty chain that currently boasts close to 40 locations.

bluemercury Adds Three Stores, More to Come

Luxury-beauty-products and spa-retail chain bluemercury has recently opened three locations, with more planned for 2012.