Millennials Want Fun Loyalty Programs

Thirty-four percent of millennials said the word that best describes their participation in a customer reward program is “fun,” according to loyalty-marketing research, publishing and education company COLLOQUY, via its nationwide survey of 1,000 consumers. Furthermore, millennials scored 24% higher than the general population (18- to 65-year-olds and older) on the loyalty-needs-to-be-fun description.

Shoppers Increasingly Avoid Checkout Interaction

Eighty-five percent of shoppers have used a self-service checkout kiosk, according to a new survey from Retale, a location-based mobile platform connecting more than 3.5 million shoppers with their favorite major retailers locally.

Retale’s new commissioned study examines consumer self-service checkout adoption among brick-and-mortar retailers. The study focused on several areas of the experience, including convenience, challenges and desired improvements. More than 1,000 adult men and women across the United States were polled for the study.

PBA Executive Summit 2014 to Debut This December

PBA Executive Summit 2014 to Debut This December

The Professional Beauty Association will introduce an event for upper-level management on Thursday, Dec. 4, and Friday, Dec. 5, 2014, in Scottsdale, Arizona.

The PBA Executive Summit—which the trade association is starting to advertise now—is being designed to feature panel discussions with salon-industry and business thought leaders while providing attendees with an exceptional networking environment.

The 2014 summit—themed "Consumer IQ"—will explore current and future trends as well as how to cultivate future leadership.

Generational Marketing
Knowing the distinctions between the baby boomers, Gen Xers and Millennials who shop your store impacts your bottom line.

Each of us is a product of our upbringing, the influencers in our lives, major cultural and political events of our generation and education, among other factors. What shapes us in our early years ultimately impacts who we are as adults—our preferences, personalities and general attitudes about the world. It also impacts who we are as consumers and how we make purchase decisions.