The Professional Beauty Association will introduce an event for upper-level management on Thursday, Dec. 4, and Friday, Dec. 5, 2014, in Scottsdale, Arizona.
The PBA Executive Summit—which the trade association is starting to advertise now—is being designed to feature panel discussions with salon-industry and business thought leaders while providing attendees with an exceptional networking environment.
The 2014 summit—themed "Consumer IQ"—will explore current and future trends as well as how to cultivate future leadership.
Knowing the distinctions between the baby boomers, Gen Xers and Millennials who shop your store impacts your bottom line.
Each of us is a product of our upbringing, the influencers in our lives, major cultural and political events of our generation and education, among other factors. What shapes us in our early years ultimately impacts who we are as adults—our preferences, personalities and general attitudes about the world. It also impacts who we are as consumers and how we make purchase decisions.