multifunctional beauty products

Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

The color-cosmetic category has grown by about 13% since 2008. However, expectations for growth are building as the Asian market’s BB creams popularity catches on in the United States, according to new research from Mintel, a global supplier of consumer, product and media intelligence.

In 2013 alone, BB creams in the U.S. market have seen a nearly 50% increase in product launches over 2012.

Petroleum Jelly Alternative

petroleum jelly alternative Waxelene

Waxelene is an eco-friendly petroleum jelly alternative that offers multifunctional beauty uses. The product has an organic, natural formulation that has the same protective, waterproofing, moisturizing and soothing properties that consumers and beauty professionals love about petroleum jelly, but contains no petroleum or hydrogenated oils. It’s made with beeswax, organic soybean oil, 100% natural vitamin E oil and organic rosemary oil, and its glass jar is recyclable.

Waxelene Now Offered at 800-Plus Retail Sites

Waxelene now offered at 800-plus retail sites

Waxelene—marketed as "the eco-friendly alternative to petroleum jelly"—has announced that it's now being sold in Bed Bath & Beyond stores, bringing the number of retail locations carrying the product to more than 800 across all 50 states and Canada.

That includes at Pharmaca Integrative Pharmacy as well as at Natural Grocers by Vitamin Cottage and at Whole Foods Market.