National Retail Federation

One-Quarter of Online Retailers Say Facebook Among Top New Customer Acquisition Marketing Tactics

While paid search and email marketing both still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the "State of Retailing Online 2015"—which includes personal care among its industries surveyed and was conducted by Shop.org, Forrester Research and Bizrate Insights—25% of retailers surveyed cite Facebook as a top acquisition platform.

NRF: Overtime Proposal Limits Career Opportunities

The National Retail Federation recently told Congress that the Labor Department’s proposal to expand overtime would limit career opportunities for workers, and released updated research showing that the plan could cost retailers hundreds of millions of dollars in administrative costs, even if most workers see no increase in take-home pay.

Americans Ready for Independence Day

More than 156 million consumers—nearly two thirds of those celebrating, are planning to take part in the patriotic holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up from $68.16 last year, according to the National Retail Federation’s 2015 Independence Day Survey conducted by Prosper Insights & Analytics.

Father’s Day Spending to Reach $12.7 Billion

Father’s Day may not be the most lucrative consumer holiday of the year for retailers, but spending for dad is expected to reach $12.7 billion for golf lessons, home improvement tools, coffee mugs and more. And, according to the National Retail Federation’s 2015 Father’s Day Spending Survey conducted by Prosper Insights & Analytics, the average person will spend $115.57 on gifts, nearly even with last year’s $113.80. The survey found 75% of Americans said they plan to celebrate Father’s Day.

Increased Spending Expected for St. Patrick's Day

Put your green eye shadows, nail polishes and lip glosses at the front of your brick and mortar because consumers are ready to celebrate the upcoming holiday, according to the National Retail Federation's St. Patrick's Day Spending Survey conducted by Prosper Insights and Analytics.

NRF Hopeful for Tax Reform

The National Retail Federation welcomed some of the proposals presented by President Obama during his State of the Union address, saying they set the stage for a number of long-awaited debates in Congress.