natural

Okay Pure Naturals Debuts New Babycare Line

Osman Mithavayani, vice president of Xtreme Beauty International (the maker of Okay Pure Naturals), recently spoke with Beauty Store Business's Kim Henderson to discuss the company's new, all-natural, gender-neutral line of baby products. For more information on Okay Pure Naturals, read the October cover story or visit okaypurenaturals.com.

[Videography and photography by Jason Bennett]

Deep Steep Argan Line

This all-natural bath, body and skincare brand from Royal Labs Natural Cosmetics includes liquid hand wash, foaming hand wash, sugar scrub, body butter and dry oil body spritzer. Argan oil has the unique quality of instant absorption into the skin, restoring lost moisture while improving softness and elasticity. Produced from the kernels of Moroccan argan tree fruit, argan is one of the rarest essential beauty oils in the world due to the limited growing area.

theCream face

This best-selling face cream is formulated with all-natural ingredients, including 75% clean, green New Zealand Colostrum; a superfood that the brand boasts as being "the most powerful, cell building & complete natural ingredient known." It nourishes the skin, hydrating and improving moisture balance, smooths lines and wrinkles, improves skin tone and texture, aids in increased firmness and elasticity, and provides environmental protection. It's 100% natural, non-diluted, and is packed in airless dispensers, eliminating deterioration and the need for preservatives.

Play Love Laugh Nail Polish

Play Love Laugh Nail Polish

This natural and nontoxic kid-friendly nail polish boasts a fruits and vegetables base. It is also 5-free, handmade in the United States, eco friendly, FDA compliant, animal friendly, gluten free, vegan, odorless, quick to dry, safe for expecting moms and safe for dogs. No bottom coat or top coats are needed; though an odorless top coat is available. Visit www.playlovelaugh.com.