natural beauty products

Hall of Legends at 2015 Natural Products Expo West Honors Horst M. Rechelbacher

Horst M. Rechelbacher—the founder of Intelligent Nutrients and before that AVEDA Corp.—was honored as one of a dozen natural products-industry influencers who were officially inducted into New Hope Natural Media's Hall of Legends during the 2015 Natural Products Expo West in Anaheim, California.

Rechelbacher—who passed away in February 2014—was the only personal-care inductee in the annual event of the natural-products industry's greatest contributors, and Intelligent Nutrients was the only beauty brand represented this year.

Petroleum Jelly Alternative

petroleum jelly alternative Waxelene

Waxelene is an eco-friendly petroleum jelly alternative that offers multifunctional beauty uses. The product has an organic, natural formulation that has the same protective, waterproofing, moisturizing and soothing properties that consumers and beauty professionals love about petroleum jelly, but contains no petroleum or hydrogenated oils. It’s made with beeswax, organic soybean oil, 100% natural vitamin E oil and organic rosemary oil, and its glass jar is recyclable.