natural products

Walmart Expands Its Natural Product Offerings

Mega-retailer Walmart recently expanded natural skincare brand California Baby throughout 1,700 Walmart stores across the nation in August. The retail chain now carries California Baby’s most celebrated products, including the award-winning Calendula Cream and Calming Shampoo & Bodywash.  More than 45 products will also be available on the retailer’s ecommerce site.

Taliah Waajid Pure & Natural Shea-Coco

This line is designed to nourish and define textured hair for men, women and children. It offers the highest amount of naturally derived ingredients and contains coconut, shea butter and monoi oil for intense conditioning and maximum moisture. All of the products range from having 97.7% to 100% natural ingredients and are vegan, 100% paraben free and are made with non-GMO ingredients.

Natural Haircare Leader

Natural Haircare Leader
G. James Guidotti, president and CEO of Giovanni Cosmetics, discusses the ever-growing natural products category and how to target these hyperaware consumers.

Today, it’s difficult to imagine a time when the words “natural” or “organic” seemed to scream “poorly performing” when it came to beauty products. But how the times have changed! And well before everyone was hopping on the all-natural bandwagon, Giovanni Cosmetics was innovating in this very category, making the terms “high-performance” and “all-natural” not only symbiotic, but synonymous.

Design Essentials Natural Collection

Design Essentials Natural  Collection

This natural haircare line for curly hair uses botanical ingredients to achieve hydrated styles with frizz-free curl definition. Natural Twist & Set Setting Lotion and Curl Enhancing Mousse have been touted by users for saving them up to 30 minutes of styling time. The newest addition, the Honey CurlForming Custard, is designed to save time achieving daily restyling, fighting frizz and maintaining curl definition. Call 800.535.8683 or visit

"NEXT: The Natural Products Industry Forecast 2014" Reveals Market Data, Insights for Natural-Beauty Sector

NEXT: The Natural Products Industry Forecast 2014 Reveals Market Data, Insights

The overall natural-products market grew more than 9% to $137 billion in 2012, compared to the conventional grocery market whose growth has been under 4% for the last few years, according to "NEXT: The Natural Products Industry Forecast 2014," recently released by New Hope Natural Media, a division of Penton, and Sterling-Rice Group.