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PBA Executive Summit Offers Actionable Insights

Attendees of the first-annual PBA Executive Summit took home worthwhile insights into beauty-industry consumer trends and marketing strategies. The sold-out event—which took place in Scottsdale, Arizona, Dec. 4-5—brought together 135 executives from top beauty companies, including Andis, DePasquale Salon Systems, Dermalogica, Joico, Matrix, OPI Products, Sally Beauty Supply, ULTA Beauty and Zotos.