PBA Executive Summit Offers Actionable Insights

Attendees of the first-annual PBA Executive Summit took home worthwhile insights into beauty-industry consumer trends and marketing strategies. The sold-out event—which took place in Scottsdale, Arizona, Dec. 4-5—brought together 135 executives from top beauty companies, including Andis, DePasquale Salon Systems, Dermalogica, Joico, Matrix, OPI Products, Sally Beauty Supply, ULTA Beauty and Zotos.

Mobile Marketing Forum Slated for New York

Global nonprofit trade association Mobile Marketing Association’s “Forum New York: The Mobile Experience” is set to take place June 11-13 at The Roosevelt Hotel. The event is positioned to educate brand marketers along with journalists, analysts and bloggers on the international mobile experience, while also providing an opportunity for networking.