This brand's new, modern look is intended to reflect its scientific heritage and clean formulations. The products will now feature Alchimie's signature deep purple on a white background for a sharper appearance. The minimalist look is designed to catch the eye in retail, and organize a top shelf's look in private. A new serum launch will also contain a quote by artist Robert Montgomery to combine art and beauty, a permanent goal of Alchimie Forever. The brand was born out of the need for post-procedure skin care.