nonprofit

The 5th Annual Beauty Bus Beauty Drive

Paul Mitchell's Kristin Firrell, former Lifetime Achievement Award recipient Ann

The Beauty Bus Foundation held its 5th annual Beauty Drive on Sunday, April 27 at the California Science Center's Wallis Annenberg Building in Los Angeles.

This year the organization, which provides complimentary beauty services to terminally ill people and their caregivers, honored Lifetime Achievement Award recipient Deborah Carver, publisher and CEO of Creative Age Publications, which produces Beauty Store Business, in addition to six sister magazines and the hairstyle inspiration books, Inspire.

Beauty Bus' New CEO Is On a Mission

Ronda Wilkin, Beauty Bus CEO

"My grandfather had a terminal disease. We were prepared for the loss, says Ronda Wilkin, CEO of Beauty Bus Foundation. "However, six weeks before his death, my grandmother passed away from the stress of being the caregiver. Grandma never saw any of her grandchildren married or met any of her amazing 12 great-grandchildren. No one was ready for the cost of this disease to be both grandparents."

WATCH: Beauty Bus Discusses Its Mission, Beauty Drive With KCAL9

VIDEO: Beauty Bus Discusses Its Mission With KCAL9

Beauty Bus Foundation CEO Ronda Wilkin and co-founder Wendy Marantz Levine join KCAL9 to discuss the organization's annual Beauty Drive. The April 27 charity event will help raise funds to deliver beauty services to those suffering with serious illnesses and their caregivers.

Watch the video to find out more about what inspired Wendy Marantz Levine to start the charity and learn more details about the event!

WATCH: Beauty Bus, Nova Partner to Pamper Patients

Beauty Bus Foundation

Beauty Bus Foundation and NOVA recently partnered to sponsor "head-to-wheels" mobility makeovers at the Westfield Topanga Mall in Canoga Park, California.

During the event, Beauty Bus Foundation pampered terminally and critically ill patients with beauty makeovers, while NOVA provided free fixes for canes, walkers and wheelchairs.

The Beauty Bus Foundation sponsors about 21 of these events a year, often at hospitals.