This year's 5th annual Beauty Bus Foundation Beauty Drive raised $120,000 while also honoring its 2014 Lifetime Achievement Award honoree, Deborah Carver, CEO and president of Creative Age Publications, including Beauty Store Business, as well as Beauty Launchpad, The Colorist, DAYSPA, MedEsthetics, NAIL IT!, NAILPRO and Surgical Aesthetics magazines.
The Beauty Bus Foundation held its 5th annual Beauty Drive on Sunday, April 27 at the California Science Center's Wallis Annenberg Building in Los Angeles.
This year the organization, which provides complimentary beauty services to terminally ill people and their caregivers, honored Lifetime Achievement Award recipient Deborah Carver, publisher and CEO of Creative Age Publications, which produces Beauty Store Business, in addition to six sister magazines and the hairstyle inspiration books, Inspire.
"My grandfather had a terminal disease. We were prepared for the loss, says Ronda Wilkin, CEO of Beauty Bus Foundation. "However, six weeks before his death, my grandmother passed away from the stress of being the caregiver. Grandma never saw any of her grandchildren married or met any of her amazing 12 great-grandchildren. No one was ready for the cost of this disease to be both grandparents."
Beauty Bus Foundation CEO Ronda Wilkin and co-founder Wendy Marantz Levine join KCAL9 to discuss the organization's annual Beauty Drive. The April 27 charity event will help raise funds to deliver beauty services to those suffering with serious illnesses and their caregivers.
Watch the video to find out more about what inspired Wendy Marantz Levine to start the charity and learn more details about the event!
During the event, Beauty Bus Foundation pampered terminally and critically ill patients with beauty makeovers, while NOVA provided free fixes for canes, walkers and wheelchairs.
The Beauty Bus Foundation sponsors about 21 of these events a year, often at hospitals.