NYX

Former NYX Cosmetics and Cargo Cosmetics Executives Launch Makeup Line

Former NYX Cosmetics and Cargo Cosmetics executives Jeffrey Ten, Teresa Romano Broome and Tonie Shin are launching a prestige-quality, professional line of makeup called NOTE Professional Cosmetics in the Americas. NOTE Professional Cosmetics launched in April 2014 in Europe and Asia through corporate headquarters in Istanbul, Turkey. It launched to the trades at Cosmoprof Worldwide Bologna March 18-21, and the brand will launch in the Americas at Cosmoprof North America July 24-26.

Best of Both Worlds

Bringing the energy of the online beauty community to a traditional retail storefront, NYX is proving one brand really can have it all.

With an Ever-Growing Community of Beauty Bloggers, YouTube stars and Instagram gurus, cosmetics brands today are pushing to keep up with the demands of the self-taught, self-propelled young market. It comes as no surprise, then, that a brand that has embraced and catered to its social-media following since its launch 16 years ago, has figured out how to bridge the gap between the digital and retail worlds, while staying on the cutting edge of innovation.