online beauty retail

One-Quarter of Online Retailers Say Facebook Among Top New Customer Acquisition Marketing Tactics

While paid search and email marketing both still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the "State of Retailing Online 2015"—which includes personal care among its industries surveyed and was conducted by Shop.org, Forrester Research and Bizrate Insights—25% of retailers surveyed cite Facebook as a top acquisition platform.

Ranking of Best Online Customer-Service Providers in Beauty Debuts

Ranking of Best Online Customer-Service Providers in Beauty Debuts

Aiming to enhance the online shopping experience for consumers and retailers as the holiday-shopping season kicked into high gear, STELLAService launched STELLA Monthly Benchmarks—the first-ever monthly rankings of the best-performing customer-service providers in the United States—on Nov. 21.