online beauty retailing

Groupon Adds Resident Beauty Expert, Advisory Board

Groupon Adds Resident Beauty Expert, Advisory Board

Groupon has introduced Favin the Beauty Maven as the new face of its health, beauty and wellness category. Offering her expertise via her Groupon.com blog, as well as on her social-media channels, Favin shares her beauty tips and insight into a variety of trends and treatments.

Michelle Phan Debuts Makeup Brand With Help From Her Beauty Community

Michelle Phan Debuts Makeup Brand With Help From Her Beauty Community

em michelle phan, the first makeup line co-created by a community of beauty lovers and beauty expert Michelle Phan, launched recently. The startup-style brand from the L'Oréal Luxe group is being sold exclusively now to U.S. customers at www.emcosmetics.com.

Free U.S. PINCHme Sampling Site With Many Beauty Products to Debut in October

Free U.S. PINCHme Sampling Site With Many Beauty Products to Debut

On your mark. Get set. Go! Launching this October in the United States with a totally new concept will be PINCHme. It's a revolutionary digital platform that will allow its members to sample up to four consumer packaged goods of their choice—from beauty and personal-care products to food and home supplies—every week at no cost whatsoever in exchange for their feedback about the products.

Birchbox Man Debuts

Courtesy of Birchbox

Discovery commerce company Birchbox has launched Birchbox Man, which will feature mens-grooming and lifestyle products. Like the original Birchbox women's offerings, Birchbox Man is built on the company's multichannel discovery commerce platform: a handpicked online shop, personalized monthly box subscriptions and informative editorial content, says the company.

Birchbox

Birchbox co-founders Katia Beauchamp and Hayley Barna
Oh, what a year it has been for co-founders Katia Beauchamp and Hayley Barna and their unique online-only beauty retailer!

After only one year in business, Birchbox continues to grow by leaps and bounds thanks to a one-of-a-kind business model, two savvy co-owners and an ever-growing team.