online retail

Consumers to Increase Halloween Spending

Consumers to Increase Halloween Spending

The average adult is expected to spend $77.52 on Halloween this year, up from last year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics. Total spending on Halloween is expected to reach $7.4 billion.

“As one of the fastest-growing consumer holidays, Halloween has retailers of all shapes and sizes preparing their stores and websites for the busy fall shopping season,” said NRF president and CEO Matthew Shay.

Groupon Launches Build-Your-Own-Deal Service

Groupon Launches Build-Your-Own-Deal Service

Groupon, which specializes in local ecommerce opportunities, is launching a service that allows local businesses to build their own Groupon Deal. Deal Builder, the 24/7 self-service option, can be found on GrouponWorks.com.

It guides merchants through a step-by-step process and enables them to choose from a series of popular deal templates to construct a promotion that best meets the needs of their business.

Birchbox and CEW Are Offering Two Limited-Edition Boxes

Birchbox and CEW Are Offering Two Limited-Edition Boxes

Discovery ecommerce company Birchbox is partnering with Cosmetic Executive Women on two limited-edition boxes. The boxes were launched July 23 and feature winners chosen from the CEW 2013 Beauty Insiders’ Choice Awards.

The Limited Edition: Mass Appeal box (pictured) contains a selection of winners from the mass market; while the Limited Edition: Prestige Headliners features product winners from the prestige category.