Forty-seven percent of U.S. online shoppers of beauty and personal-care products have shopped more frequently in 2014 than 2013, according to a study out Dec. 16 from A.T. Kearney. “Beauty and the E-Commerce Beast: 2014 Edition” lays out the results of a consumer survey of online beauty and personal-care shoppers.
StyleBell.com president and ecommerce impresario Sapna Parikh dishes about the online retail marketplace and its ever-changing landscape.
Sapna Parikh, president of StyleBell.com, based in Princeton, New Jersey, is a self-professed tech junkie with a passion for numbers. So, it's no wonder that her ecommerce retail operation has grown at a rapid pace since its 2007 inception. But the brand's growth has also been a result of Parikh's integrity, which impacts everything from her direct dealings with manufacturers to her focus on customer service. Her staff of 10 even includes a stylist to help create the professional touch she prides herself on.
Loxa Beauty, an ecommerce site specializing in selling salon products to consumers while simultaneously providing commissions to salons/stylists, has made its site, LoxaBeauty.com, preview-ready for beauty professionals. The site will be available for purchases in the coming months.
“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chairs,” said Janell Shaffer, founder of Loxa Beauty.
A television mentality doesn’t work on YouTube. And teenage girls are doing it right—capturing substantially more viewers on YouTube than beauty manufacturers and beauty brands. These and other insights are available in data software company Pixability’s study “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands.”
Online discovery-retail company Birchbox is partnering with Us Weekly to offer its customers a special-edition Birchbox, inspired by the season’s most iconic red-carpet looks and handpicked by Us Weekly beauty director Gwen Flamberg.
Amazon has launched the Luxury Beauty Store, its introduction to high-end beauty retailing. The online beauty store hosts thousands of products across makeup, skin care, hair care, men’s grooming and fragrance from high-end brands, including NARS, Dr. Brandt, Jack Black and Deborah Lippmann.