online retailing

The Online Empress

StyleBell.com president, Sapna Parikh
StyleBell.com president and ecommerce impresario Sapna Parikh dishes about the online retail marketplace and its ever-changing landscape.

Sapna Parikh, president of StyleBell.com, based in Princeton, New Jersey, is a self-professed tech junkie with a passion for numbers. So, it's no wonder that her ecommerce retail operation has grown at a rapid pace since its 2007 inception. But the brand's growth has also been a result of Parikh's integrity, which impacts everything from her direct dealings with manufacturers to her focus on customer service. Her staff of 10 even includes a stylist to help create the professional touch she prides herself on.

Loxa Beauty Previews Its Ecommerce Platform for Consumers, Stylists

Loxa Beauty Previews Its Ecommerce Platform for Consumers, Stylists

Loxa Beauty, an ecommerce site specializing in selling salon products to consumers while simultaneously providing commissions to salons/stylists, has made its site, LoxaBeauty.com, preview-ready for beauty professionals. The site will be available for purchases in the coming months.

“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chairs,” said Janell Shaffer, founder of Loxa Beauty.

Beauty Brands Are Losing to Teens on YouTube

Pixability data software company YouTube study

A television mentality doesn’t work on YouTube. And teenage girls are doing it right—capturing substantially more viewers on YouTube than beauty manufacturers and beauty brands. These and other insights are available in data software company Pixability’s study “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands.”