online sales

National Retail Federation Forecasts 3.4% Increase in Retail Sales for 2013

National Retail Federation Forecasts 3.4% Increase in Retail Sales for 2013

General retail-industry sales will increase 3.4%, according to the National Retail Federation’s recently released 2013 economic forecast. The projection follows the recent 3% growth seen in holiday sales, as well as the NRF’s preliminary projection of 4.2% growth seen in 2012.

Online sales are expected to grow between 9% and 12%—possibly just above the 11.1% growth seen in online sales this past November and December—according to Shop.org, NRF’s digital division.

Online Ads Boost Offline Sales

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You may have relegated online-advertising impact solely to online-sales results; however, a recent study via a collaboration between digital-marketing intelligence provider comScore and dunnhumbyUSA, a provider of brand-value services, suggest you reconsider. The study, AdEffx Offline Sales Lift, indicates that it pays to advertise online for offline-sales impact.