Walmart Expands Its Natural Product Offerings

Mega-retailer Walmart recently expanded natural skincare brand California Baby throughout 1,700 Walmart stores across the nation in August. The retail chain now carries California Baby’s most celebrated products, including the award-winning Calendula Cream and Calming Shampoo & Bodywash.  More than 45 products will also be available on the retailer’s ecommerce site.

"NEXT: The Natural Products Industry Forecast 2014" Reveals Market Data, Insights for Natural-Beauty Sector

NEXT: The Natural Products Industry Forecast 2014 Reveals Market Data, Insights

The overall natural-products market grew more than 9% to $137 billion in 2012, compared to the conventional grocery market whose growth has been under 4% for the last few years, according to "NEXT: The Natural Products Industry Forecast 2014," recently released by New Hope Natural Media, a division of Penton, and Sterling-Rice Group.

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Natural Products Enjoy Healthy Growth

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The North American market for natural personal-care products—which is currently valued at $5.4 billion—is on the rise, thanks to an increase in distribution channels as shelf space in natural-food shops reaches saturation.

That’s according to research from Organic Monitor—a London-based specialist research, consulting and training company that focuses on the global organic and related product industries.