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Three Ways to Engage Mobile for Retail Success Before Year-End

This is the second installment in a three-part series on high-tech shopping trends.

As you’ve no doubt seen, this holiday shopping season is all about mobile. With my respect for the power of technology, I’m glad to see retailers recognizing the impact mobile devices are having on shaping shopping habits.

In my first column in this series, I highlighted three consumer trends that will stick around: local goes social, personalization goes high-tech and the dissolving of lines of distribution. This article focuses on three ways to activate mobile before year-end to create localized, personalized interactions that lead to sales.

One-Quarter of Online Retailers Say Facebook Among Top New Customer Acquisition Marketing Tactics

While paid search and email marketing both still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the "State of Retailing Online 2015"—which includes personal care among its industries surveyed and was conducted by Shop.org, Forrester Research and Bizrate Insights—25% of retailers surveyed cite Facebook as a top acquisition platform.

Picture-Perfect Profits with Pinterest

Picture-Perfect Profits with Pinterest

"A picture is worth a thousand words" goes the old saying. But how about $1,000?

Retailers might be asking that question as they attempt to drum up more sales by posting pictures of their merchandise on Pinterest, the social network. You might want to look into Pinterest as a viable marketing tool for your own store's merchandise.

But maybe you're thinking, "not another social network to learn!" And that's understandable. You no doubt have your work cut out for you keeping up with Facebook, Twitter and other Internet pipelines to your customers.

Beauty Business: Picture-Perfect Profits with Pinterest

Beauty Business: Picture-Perfect Profits with Pinterest

"A picture is worth a thousand words" goes the old saying. But how about $1,000? Retailers might be asking that question as they attempt to drum up more sales by posting pictures of their merchandise on Pinterest, the social network. You might want to look into Pinterest as a viable marketing tool for your own store's merchandise. But maybe you're thinking, "not another social network to learn!" And that's understandable. You no doubt have your work cut out for you keeping up with Facebook, Twitter and other Internet pipelines to your customers.

Allow Pinterest to Boost Your Marketing Efforts

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10 Marketing Tips Using Pinterest

Beauty store marketers looking to get the most from social media can no longer ignore Pinterest—a social network devoted to the posting of photo and image collections—which has quietly become the third-largest social network in the world. According to figures released by Experian Hitwise in April, Pinterest brought in 104 million visits in March, lagging only behind Twitter, which drew 182 million visits, and goliath Facebook, which attracted 7 billion visits.