Planet Beauty

There's More in Store

Discover how two of the biggest brick-and-mortar chains in the beauty industry create unique, personalized shopping experiences for their in-store customers.

The world of online shopping is more integral to a business’ success today than ever before. But that doesn’t mean that brick-and-mortar stores will become obsolete anytime soon. For customers, in-person shopping of makeup, skincare and haircare products is a sensory experience that can’t be replicated online. Though good customer service, dazzling displays and testers have always been integral to a brick-and-mortar store’s success, beauty retailers are now offering unique incentives to drive more people into the stores.

Planet Beauty Reveals Revamped Website

Upscale beauty boutique Planet Beauty has refashioned and revamped its website, offering a myriad of innovative features and functions including: highlights of Planet Beauty best sellers; new arrivals; the ability to rate and review products; the chance to dream up one’s own Planet Beauty wish list (and send to potential wish granters); a quick and easy search function filtering by concern, ingredient, formulation and price; live chat with a Planet Beauty expert; and a brand-new community-page concept designed to keep Planet Beauty fans updated.

Planet Beauty Celebrates Another Grand Opening in California

Planet Beauty will officially celebrate the grand opening of its Fairfax neighborhood upscale beauty boutique in Los Angeles Aug. 11.

The event will feature Planet Beauty gift bags for the first 200 guests inside the store as well as a gift-card raffle.

Guests will also be pampered with Perricone MD mini facials, ghd hairstyling, Tria Beauty product demos, Jane Iredale mini makeovers and Dermalogica skin consultations.

There will also be special deals and gifts-with-purchases.