Get Ready for B-T-S!

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Back-to-school shopping season

So you think that you can just add a few more beauty products to your shelves to satisfy the back-to-school surge … maybe sometime in August? Think again.

PriceGrabber’s recent Back-to-School Shopping Forecast survey reveals that 46% of consumers are planning to spend more in the 2012 B-T-S shopping season than in 2011.

In comparison, only 13% of last year’s B-T-S shoppers planned to spend more than the year before.

Better Late Than Never

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A full 41% of the 13,472 online shopping consumers polled from Nov. 17 to Nov. 30 in the fourth annual winter holiday survey from PriceGrabber plan to shop between Dec. 21 and Dec. 24 for gifts.